Nevada Orthopedic & Spine Center × G Media
See the plan
Prepared for Nevada Orthopedic & Spine Center · August 2026

Fifteen thousand reviews. Sixty-three subscribers.

You are running Google ads and a Meta ad this week. Your Facebook posted two days ago. And the channel where patients research spine surgery has 63 followers and nothing since 2018.

What we'd build The plan
15,033Google reviews
4.72average rating
24providers
63YouTube subscribers
The audit · where you stand today
The most reviewed orthopedic brand in the valley, with the smallest voice on video.

We audited every orthopedic practice in Southern Nevada, including what each is currently paying for. You are more active than most of this market.

15,033
Google reviews averaging 4.72 — the largest body of patient feedback of any orthopedic practice in Southern Nevada.
G Media market survey · Google Places, August 2026
24
providers, including 13 orthopedic surgeons across spine, joints, sports, hand, foot and ankle and pediatrics.
nevadaorthopedic.com provider directory
4
locations, including what your site calls the only Fast Track orthopedic clinic in the area.
nevadaorthopedic.com
The gap
Paying for attention with nothing behind it
Three Google text ads ran August 10. A Meta ad went live August 8. All text and static images — no video creative anywhere, and nothing waiting when someone clicks. Ads rent the attention. A channel keeps it.
The gap
Your organic content stopped in 2018
Last YouTube upload: September 2018. Last post on X: December 2018. Facebook is the exception — posted this week and clearly maintained by someone who cares. Everything else has been frozen for eight years.
The gap
No video on your own website
You link the channel from your site, but the videos you already paid for do no work on the property you control.
The proof · you already ran this experiment
Your own channel is the best evidence in this proposal. It worked, then it stopped.

In July 2017 your team published fourteen physician profiles in one batch. Here is what they have done since, untended.

Nevada Orthopedic and Spine Center YouTube channel showing 63 subscribers and videos published nine years ago
Your channel as a patient finds it today: 63 subscribers, a default letter-N avatar, every video stamped "9 years ago."
Unattended
31,400+ views
Earned with no promotion and no upload since 2018 — about two thousand per profile. "Meet Dr. Kevin Sharif" has 4,016.
Roster drift
Half those doctors have left
Seven of the fourteen profiled have left. Patients searching you meet doctors they cannot book.
The hole
Six surgeons have no video
Of your thirteen current orthopedic surgeons, six have never been filmed.
Your current surgeons, by video coverage
Ashman · 2017 Baker · 2017 Chan · 2017 Hillock · 2017 Rimoldi · 2017 Sharif · 2017 Taylor · 2017 Bradford · none Golshani · none Laroche · none Liu · none Nwasike · none Rossidis · none

Cross-referenced between your provider directory and your YouTube video list, August 2026.

The market gap
Las Vegas orthopedics has no video leader. Not a weak one — none.

We surveyed 72 orthopedic and spine practices here. Eighteen have a YouTube channel. Nine have a video page. The category leader has 883 subscribers.

Crovetti Orthopaedics
883
Center for Wellness Orthopedic
217
Advanced Orthopedics & Sports Medicine
136
Nevada Orthopedic & Spine Center
63
Balance Health / Nevada Foot & Ankle
7
Desert Orthopaedic Center
no channel

YouTube subscriber counts, G Media survey, August 2026. Bars to scale against the leader.

The asymmetry
You out-review the leader 5 to 1
The practice at the top of that chart has a fraction of your reviews and your bench. They simply kept posting. Subscribers here track consistency, not size.
Why it stays open
This is a build, not a boost
Video is a six-to-twelve month consistency commitment and nobody in this market has the appetite. The category is wide open, and the first group to commit takes it.
What G Media builds
A doctor-authority video engine, filmed in Las Vegas.
👤
Physician profiles — finished properly this time
The six surgeons never filmed come first, then the seven still represented by a 2017 clip.
🎯
Video creative for the ads you're already buying
The same filming day produces the video creative your Google and Meta campaigns lack — and gives every click somewhere to land.
🎬
Procedure explainers — the search-intent library
Plain-language answers to what patients type — spinal fusion recovery, when knee pain needs a surgeon. These rank for months and work while you’re closed.
🚑
The Fast Track series — the thing nobody knows you have
Forty seconds of video can explain that a broken wrist on a Saturday doesn't have to mean an emergency room. No competitor can make this one.
📅
Shorts and channel management, end to end
Every long piece cut into shorts for YouTube and the Facebook page you keep current — one morning with a surgeon yields the flagship plus 10 to 20 clips. Plus channel rebuild, calendar, thumbnails, captions, AI-citable descriptions, and old videos re-titled so nine years of views keep working.
Why G Media
A Las Vegas production company, not an agency retainer.
Two studios on Durango
A podcast set and a production stage. A free hour between cases is a filming slot.
On location at your offices
Full crew at Wigwam Parkway or West Washington, around clinic and Fast Track schedules.
Same-week delivery
Film this week, publish this week. Medical video dies from slow turnaround.
Medical vertical experience
HIPAA authorizations, FTC testimonial rules, no PHI on camera, nothing publishes without sign-off.
You own everything
The channel, the raw footage, the finished library — all of it belongs to Nevada Orthopedic & Spine Center. If we ever part ways, the entire asset stays with the practice.
The plan
Three phases. Start small, prove it, then take the category.
Phase 1
Foundation
Weeks 1–6
  • Strategy session with your administrator and a first group of surgeons
  • Channel rebuild — branding, existing videos re-titled and re-described
  • First filming day: 6 physician profiles, starting with those never filmed
  • First Fast Track explainer, plus video cutdowns for your live ad campaigns
Phase 2
Authority
Months 2–6
  • Monthly filming rhythm across both offices
  • The procedure library across spine, joints, sports, hand and foot & ankle
  • First patient recovery films, compliance approved in advance
  • Monthly scorecard: views, search rankings, calls attributed
Phase 3
Category leadership
Month 7 onward
  • Weekly publishing cadence
  • The Nevada Orthopedic podcast, recorded in our studio or yours
  • AI search visibility — structured so ChatGPT and Google's AI cite you
  • Quarterly strategy review with your leadership

Each phase is a decision point, not a commitment. We move forward only when you want to.

Las Vegas is going to have an orthopedic authority on video.

You have more patient trust than anyone in this valley, budget already moving, and a channel that proved the format works. What it never had was a system.

Book a 15-minute call luis@gmediaco.com 702-499-5111
Luis Barraza · Founder & CEO, G Media · Las Vegas